Arturo Cuevas

Lead discovery workshops that align Product, Content, Research, and Engineering on the goal, constraints, and success measures - so teams leave with clear decisions and a delivery plan.

Ground direction in observed behavior across mobile and desktop - pinpointing friction early and focusing teams on the few changes that move outcomes.

Partner with stakeholders and research to capture needs and decision drivers, then translate themes into risks, opportunities, and next steps the team can execute.

Lead information architecture work with Content and Design (card sorting, labeling, navigation alignment) so information is findable and customers can move forward with confidence.

Build journey maps and system views to expose handoffs, dependencies, and root causes that drive drop-off, confusion, and support burden.

Run synthesis sessions that turn inputs into shared priorities, a crisp narrative, and the decisions needed to move from discussion to delivery.

Facilitate cross-functional ideation to generate options, converge on a direction, and document decisions teams can build against.

Map end-to-end flows and decision logic to surface complexity and constraints - so solutions hold up across products, channels, and edge cases.

Drive rapid concept reviews to clarify tradeoffs early, reduce rework, and keep delivery moving with confidence.

Sketch early to explore options quickly and keep the team anchored on the customer outcome, not just the artifact.

Turn concepts into testable prototypes (paper to clickable) to validate comprehension, align stakeholders, and de-risk build.

Create hi-fi prototypes that support leadership decisions, engineering estimation, and a clean handoff into delivery.

Lead usability testing to pinpoint where customers get stuck and why, then translate findings into prioritized fixes the team can ship.

Validate hierarchy and layout so customers understand the next step, feel confident, and complete key tasks successfully.

Test copy and decision points with task-based scenarios and quick iterations before changes reach production.

Run working sessions with Design and Engineering to troubleshoot, prototype, and align on implementation details.

Present decision-ready narratives to leadership with tradeoffs, recommendations, and next steps grounded in evidence.

Facilitate workshops that move teams from problem to plan - producing artifacts that accelerate delivery across the org.

Set quality standards and guide teams from concept to build-ready specs with accessibility, consistency, and maintainability in mind.

Partner with Research and Analytics on measurement plans so teams can learn, iterate, and scale what works.

Enable cohesive delivery across devices by aligning teams on reusable patterns, component strategy, and performance fundamentals.