What I Do
1 - Direction, Discovery, and Alignment
He leads discovery workshops that align Product, Content, Research, and Engineering on the goal, constraints, and success measures - so teams leave with clear decisions and a plan to deliver.
He uses evidence across mobile and desktop to pinpoint friction early - so teams focus on the few changes that improve conversion, completion, and confidence.
He partners with stakeholders and research to capture needs and decision drivers, then translate themes into clear risks, opportunities, and next steps the team can execute.
2 - Experience Architecture and Clarity
He leads information architecture work with Content and Design (card sorting, labeling, navigation alignment) so customers can find what they need and complete tasks without calling for help.
He builds journey maps and system views to expose handoffs, dependencies, and root causes that drive drop-off, confusion, and support burden.
He runs synthesis sessions that turn inputs into shared priorities, a crisp narrative, and the decisions needed to move from discussion to delivery.
3 - Strategy and Solution Shaping
He facilitates cross-functional ideation to generate options, converge on a direction, and document decisions teams can build against.
He maps end-to-end flows and decision logic to surface complexity and constraints - so solutions hold up across products, channels, and edge cases.
He drives rapid concept reviews to clarify tradeoffs early, reduce rework, and keep delivery moving with confidence.
4 - Prototyping for Decisions
He sketches early to explore options quickly and keep the team anchored on the customer outcome, not just the artifact.
He turns concepts into testable prototypes (paper to clickable) to validate comprehension, align stakeholders, and de-risk build.
He creates hi-fi prototypes that support leadership decisions, engineering estimation, and a clean handoff into delivery.
5 - Validation and Iteration
He leads usability testing to pinpoint where customers get stuck and why, then translate findings into prioritized fixes the team can deliver.
He validates hierarchy and layout so customers understand the next step, feel confident, and complete key tasks successfully.
He tests copy and decision points with task-based scenarios and quick iterations before changes reach production.
6 - Facilitation and Executive Storytelling
He runs working sessions with Design and Engineering to troubleshoot, prototype, and align on implementation details.
He presents decision-ready narratives to leadership with tradeoffs, recommendations, and next steps grounded in evidence.
He facilitates workshops that move teams from problem to plan - producing artifacts that accelerate delivery across the org.
7 - Practice Leadership and Delivery Enablement
He sets quality standards and guide teams from concept to build-ready specs with accessibility, consistency, and maintainability in mind.
He partners with Research and Analytics on measurement plans so teams can learn, iterate, and scale what works.
He enables cohesive delivery across devices by aligning teams on reusable patterns, component strategy, and resilient performance fundamentals.
Explore the portfolio to see the problems, the decisions, and the results.