NEW AGE OF ADVICE - HOMEPAGE CONCEPTS

New Age of Advice bridges digital planning tools with human guidance to help mid-career investors make confident long-term decisions - retirement readiness, healthcare costs, and Social Security strategy. This round explored homepage layouts that clarify the promise quickly, surface trusted resources, and guide customers to the right next step.

Explored three homepage directions to connect digital guidance with human expertise - Round 1.

Layout A

Prioritized scannability by pairing a primary story area with a right-rail (1/3 to 1/4 width) for featured resources and next steps.

Layout B

Led with a full-width hero to clearly frame the value proposition, then surfaced featured content using modules and/or a slider for pacing.

Layout C

Used a video-led hero to build trust fast, then simplified discovery with six-across resources for quick comparison and guided action.