I coordinated Transamerica's participation in EARTHACK - a public, Earth Day Texas hackathon focused on social good and technology. The event brought together hundreds of participants and featured sponsors across technology and services, including Transamerica.

My role was to shape the experience so student teams could move fast: align internal stakeholders, define clear challenge prompts, and stay available during the event to answer questions and keep teams unblocked as they developed concepts and prototypes.

For HackDFW 2017 / EARTHACK weekend, I coordinated a small group from Innovation, Architecture, and the Customer Office to create three challenges. Each challenge was structured enough to guide ideation, but open enough for teams to propose new approaches and build working demos.

The outcome was seven teams selecting our challenges and producing prototypes that were presented to the CMO. Several submissions explored conversational and coaching-style experiences, showing how quickly student teams can turn a prompt into a concrete concept when the problem is framed well.

To learn more about the prototypes built and the teams that participated in our challenges please visit the earthack devpost site.