Arturo Cuevas

Facilitating project kick offs with key stakeholders and testing assumptions using the leap loop methodology.

Talking to customers about their experiences and painpoints.

Interviews: Working with the UX research team to analyze the customers experience.

Facilitated and led closed card sort activities to validate the groupings of information of our products.

Journey mapping experiences for sign up and login processes.

Utilizing lean methodologies such as building personas with the customer zoom tool.

Working along side Content Strategy and Analytics Experts to map out design models and solutions.

Creating process flows within the eco-system of all Transamerica products.

Defining new approaches to complex interactions and convey solutions by sketching.

Sketching screen flows and micro interaction concepts for Native Applications.

Bringing quick sketches and ideas to life with POP APP.

Creating lo-fi mobile prototypes which are then translated to POP.

Remote Usability Testing: Utilizing Hangouts, Proto.io and Snagit to get feedback.

Testing our native mobile prototype to validate the experience.

Run structure studies with task-based testing to quantify the user experience.

I recently facilitated a development workshop for the Encore Dental Website.

Presenting design concepts, user needs, and design rationale to key stakeholders and business partners.

Working closely with the UX director, business leads, and dev teams in agile environments.

The Encore Dental Website (RWD) was built around Content, performance and usabilty.

The Life Tracker App will change the way customers access their financial information.

Developed the first fully responsive website for Transamerica.